A growing economy fueled by a culture of self-improvement is drastically changing the relationship between people and brands. Coined the Consciousness Economy™ this shift represents a rapidly growing movement that is transforming consumer preference both locally and globally. This consumer behavior is demonstrated in the purchases made, the food consumed, the wellness activities pursued and the content embraced. Yet a surprisingly small number of brands can correctly pinpoint its primary driver: Consciousness.
Smart brands are doing good things, and they are winning the hearts, wallets, and loyalty of conscious consumers. They know the market has evolved from “I can do good and make money” to “I must do good to make money.” We recently published a white paper about the rise of the Consciousness Economy™. In it, we examine how this economy came to rise, the industries it influences, the consumer mindset behind it and what it means for brands.
Today we published a whitepaper on The Rise of the Consciousness Economy, a fast growing economy of companies, products, and services that embrace the collective awareness of what’s good for me is good for the world, and are being rewarded for doing so at the store and on devices.
The paper asserts that during these times of social instability consciousness has become both an economic stimulus and a catalyst for change. Companies who want to see both brand sentiment and profit thrive will take notice.